Mrs Luena Holliday  Flat 7  11 Clifton Park  Bristol  BS8 3BX  M +44 07947 038728  Email: luena@luena.net MSc in Marketing Business School PUC-RJ. 1999 BA in Public Relations Faculdades Integradas Helio Alonso, RJ. 1998		project manager/web designer . brazilian. 30 years . married   Professional experience :: Liquorice LTD (www.liquorice.net) Web Production Manager December 2002 - April 2004 Creation of project plans, analysis, design and specification techniques monitoring their lifecycles and ensuring their quality. Ensure the attainment of high quality results as scheduled and within budget of projects from low to high complexity requisites. Project management skills and full project lifecycle experience in a high quality environment. Main contact between the development team and clients, pro-actively managing the relationship over time to develop the account. Responsible for managing the resource allocation, liasing effectively, refining the project resourcing plans, reporting and ensuring adequate support cover is available for multiple projects. Structural and analitical analisys of products aiming to identify possible business oportunities and adequate stategy for selected markets. Participation on pitch strategy. Key Clients: Jonhson & Jonhson MSD, Kettle Chips, Kettle Foods, Travel Inn, The Historical Royal Palaces, Fulham Football Club, The Tussaud's Group, Eurotunnel, amongst several others. :: Gladstone-MRM / The FitClub (www.thefitclub.com) Project Manager/Web Designer November 2000 - November 2002 Oversee the practical aspects of developing highly interactive and functional web platforms for outside clients. Communicate with company management and implement companies objectives. Schedule, guide, direct and supervise the various aspects of web related development projects, specifically: programming, design, navigation and strategy. Head certain new Internet software product development projects. This includes new product conceptualization, design, development, usability testing and launch. Ensure that projects are delivered to client specifications. Gather continuous feedback from clients during the life of the projects. Advise company management as to the availability of resources as well as limitations and possibilities, given resources and technological constrains and capabilities. Work with major clients to define and scope projects. Ensure deadlines are properly set and met and all the work produced was to the standard set by company management. Key Clients: David Llyod Leisure (Whitbread PLC), CCL Provides (Clear Channel Group), The Club at County Hall (Marriot Group). :: Neoris - Mlab (www.neoris.com/usa) Team Leader/Web Designer May-September 2000 Strategic website planning, programming and design. Started as a Programmer and shortly became a Team Leaderto oversee technical and design functions for the account of Petrobras - Brazilian Oil Company (www.petrobras.com.br). Developed basic understanding of various programming languages and operating platforms. Became skilled in managing the development of interactive websites. Neoris/Mlab is now a multinational company with branches in South America and Europe and have the best portfolio of Brazil. Key Clients: Michelin, Xerox, Brazilian Bank, Real Bank (part of the ABN Amro), Santander. :: CV Design Publicity Company Projects Assistant September 1998 - December 1999 Development, strategy, layout and copywriting of newspapers and promotional material, iconographic research and website development and strategy for several clients. Key Clients: Coca-cola, Shell, Club-Med and Vulcan. :: Brazilian Development Bank - BNDES (www.bndes.gov.br/english) Strategic website planning Intern September 1996 - August 1998 Strategic website planning, programing and design. Assistant on the project to build a highly effective website able to replace the traditional medias, reducing company's costs. Participated at all the planning and development of the new site for the company. Which once was a mainly institutional site is now the most important communication tool of the Brazil's largest development bank.